Portfolio
Creative & Experience
Analysis / consulting
COMMUNICATION & DESIGN-CONCEPT
Claim-development, design principles, campaigning, storytelling, key values & messages, purpose, value proposition, look & feel, art direction
COMMUNICATION IN THE SPACE
Experience analysis, fundamentals of tourism space and experience planning, tourism mobility, managing and balancing visitor flows, target group zoning of experience spaces, customer journey mapping, experience concepts & master plans, storytelling in open spaces, digital signage.
Planning / Tactic
CREATION & COMMUNICATION
Design systems development, layout, design principles, icon & logo development, collateral design for analogue and digital, CD manuals, infographics, websites, landing pages, out of home, digital applications & social media.
STAGING & SCENOGRAPHY
Analogue & digital visitor guidance, information & guidance systems, wayfinding, data-driven experience design, augmented reality, digital signage, physical / outdoor branding, orientation & information design, themed & adventure trails, adventure planning, tourist experience worlds, encounter zones, POIs & attractions, brand lands.
Production / Realisation
CAMPAIGNING & ASSET PRODUCTION
Implementation of digital and analogue advertising material: Teasers, banners, special digital formats, print, ads, infographics, flyers, catalogues, dialogue marketing, motion design, video creation, video editing, html5 banner and newsletter programming, project management.
EXPERIENCE DESIGN
Artistic supervision, direction and execution, exhibition architecture, imagination, playful interactions, multimedia installations, augmented reality, digital signage production, use of texts in open spaces, art installations, LandArts, play stations, signage, illustrations.
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Weintourismus Baden Württemberg
Creation & Experience
