Portfolio
Cooperation & collaboration
Analysis / consulting
THE PERFECT BRAND MATCH
Destination analysis, target audience analysis, brand analysis, brand match matching, partnership viability analysis, service catalogue creation, campaign planning, identification of needs and expectations.
STRATEGIC CONSULTING
In-depth customer analysis, market research, competitive analysis, brand identity assessment, SWOT analysis, trend analysis, positioning strategy development, differentiation strategy, product/service portfolio assessment, initial shortlisting of best-fit brand partners, marketing and communications strategy.
Planning / Tactic
CAMPAIGN DEVELOPMENT
Target setting with both partners, bid development, budget allocation, campaign strategy, content planning, media planning and negotiation where required: event planning, digital marketing tactics and social media strategy, influencer relations and PR planning, timeline management, measurement frameworks.
SERVICE CATALOGUE & COUPLING
Coaching, first joint facilitated workshop, commitment to the process, active brainstorming with destination and brands, refinement of positioning strategy, development of marketing mix (4Ps), development of messaging strategy, distribution strategy, budget allocation, first concrete implementation roadmap, more detailed brand proposals, long-term growth planning.
Production / Realisation
PROJECT – AND CAMPAIGN MANAGEMENT
Project management, campaign execution, coordinating creation & production and coordination, content development, media buying as required, influencer and brand ambassador selection, briefing & management, social media management, event coordination, PR and media outreach, sales promotion execution, troubleshooting, measurement and analytics tracking.
STRATEGIC PARTNERSHIPS
Additional workshop scheduling, strategic brand partner delivery, collaboration coordination, partnership support, project management, schedule and milestone tracking, resource allocation monitoring, contract and agreement management, performance monitoring, communications support, troubleshooting, quality assurance, budget monitoring, monitoring and reporting.
