Expert Talk: What will winter be like?


22. November 2022 

Saint Elmo's takes a look at the coming winter and analyses with experts what tourism marketing can achieve in the short term.

We are hosting an Expert Talk on 22 November 2022 from 15:00 - 17:00 on the topic: What will winter be like? 

Winter is just around the corner and we continue to be in permanent crisis mode. Numerous challenges, from the Corona virus, which is still present today, to the ongoing war in Ukraine, inflation, energy crisis, etc., occupy us daily.  
Together with our speakers, we will examine four different perspectives and discuss them with representatives of leading destinations and businesses from Germany, Austria, Italy and Switzerland. 

Programme schedule: 
15:00 - 17:00 
Welcome, moderation 
Claudia Raith, Senior Account Manager
Reinhard Lanner, Chief Transformation Officer
Saint Elmo's Tourism Marketing 

Keynote speeches 
Rolf Bürkl, Senior Consultant | Marketing & Consumer Intelligence DACH, GfK
Klaus Grabler, Managing Director MANOVA 
Thomas Reisenzahn, Tourism Consulting, Prodinger & Partner 
Daniel Frank, Head of Sales & Marketing, H-Benchmark

Discussion panel 
Dr. Bettina Bunge, Managing Director, Tourism Agency
Sepp Schellhorn, Entrepreneur, Hotelier and Gastronomer Marco Pappalardo, Marketing Director, Dolomiti Superski 
Martin Langenegger, Managing Director, Stoosbahnen AG